An uncompromising attention to detail

We design and build the same products that we would want to use in our own training, through collaboration with world class athletes, coaches, and health professionals.

We have set ourselves apart with our love of superior quality, whether that be in the materials we choose, or in the state of the art manufacturing techniques we employ.

Manufacturing in the heart of England

Our manufacturing campus resides in the heart of Yorkshire, where British ingenuity and a passion for what we do combine to create the equipment relied upon by athletes the world over.

As SBD has grown we have invested heavily in building our manufacturing base, as well as the machinery and techniques which ensure that we remain on the cutting edge.

Using new techniques and traditional methods, the products we produce have come to represent the gold standard for anyone pursuing the development of physical strength.